BBC Radio Leicester is the BBC’s local radio station covering Leicestershire and Rutland. It has nearly 170,000 weekly listeners. It broadcasts a mix of local news, information, conversation, music and entertainment.
Until recently, you would have heard me every Tuesday evening on BBC Radio Leicester’s The A-word. This show celebrates art and culture across Leicester and Leicestershire. As the programme’s resident What’s On Guru, I presented a run-down of the city’s best art, music and theatre events.
The A-word has been paused since March 2020. In the meantime, I’ve been contributing to Rupal Rajani’s Saturday morning show. My pre-recorded segments share ideas for keeping positive and learning new skills during lockdown.
Listen to an example:
As a regular guest on BBC Radio Leicester, Ruth always has great stories and useful information to share. I love her carefully crafted, upbeat pre-recorded pieces and her calm, positive voice. Listeners have also told me just how much they enjoy her contributions.
Rupal Rajani, BBC Radio Leicester presenter
Writing for radio
Broadcasting is a different discipline than copywriting, but there are plenty of overlaps. In particular, the need to be articulate, clear and concise is vital. And projecting warmth is a must. As such, my radio work has a positive impact on my writing work, and vice versa.
During lockdown, I’ve invested in a home audio studio and editing software. This allows me to record broadcast-quality audio without having to travel to the studio.