Copywriting

Writing with purpose

Copy describes the words found in advertisements, brochures and other marketing communications. Copywriters like me are the people who write these words. Copywriting isn’t just writing – it’s writing persuasively so that your reader is prompted to take specific action. Find out more about copywriting and improve your writing skills. I’ve got bags of practical advice to help you use words to engage and persuade your reader.

Human beings have told stories for millennia. Back when our ancestors were living in caves and hunting woolly mammoths, they told each other stories. Why was that? Because stories make information memorable. If I tell you a dramatic story about how I nearly got eaten by a sabre toothed tiger by...

Your website text, online bios, social media posts and emails define you. They are what make people notice you, connect with you and buy from you… or not. If you want to write clear, persuasive copy but struggle to communicate your message plainly, these three super-tips are for you. I've picked...

When you write using plain English, you write with your reader in mind in a way that’s clear and concise. The seven principles of plain English underpin all my writing. The clarity that results from following these principles has been particularly vital since I started writing for an international audience. The...

Make no mistake, writing an annual report can be stressful and long-winded. First there are the ever-changing legal requirements of charity reporting. Then there's the need to please many stakeholders, including auditors, trustees and senior managers. Conflicting demands from departments with different priorities add extra complexity. Is it possible to co-ordinate...

Writing and marketing are two disciplines with languages all of their own. Where the two overlap things can get bewildering. Are you unsure of the difference between copywriting and copyright, or copy editing and editing? You're not alone. This article is for you. Read on for a better grasp of...