and how to use them

Love words? Want to find out more about copywriting and improve your writing skills? You’re in the right place. The etymology aficionados among you can explore the surprising origins of some everyday words. Meanwhile, the copywriting category has practical advice to help you use those words to engage and persuade your reader. And you’ll find plenty of tips and tricks drawn from my career as a professional copywriter to help you on your way.

The surname of Judas Maccabeus, a Jewish priest who led a religious revolt in 165 BC, is the source of the word macabre. The holy man led the eponymous Maccabean Revolt against the Seleucid Empire in Judea and was slaughtered alongside many of his followers in a gory massacre during the...