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Marketing Articles

Published in

International journals

Advice for freelancers on promoting their work and attracting new clients

If you want to make senior staff aware of the value you add to their business or promote your practice to new customers, you will need skills in promotion and marketing. Ruth Clowes explains how best to go about raising your profile...

What does ‘the media’ mean? For our purposes, it’s a collective term for the main means of mass communication, encompassing newsletters, newspapers, magazines, blogs, television and radio. Throw social media platforms like Twitter and Facebook into the mix and you can see that what we refer to as ‘the media’ represents a vast and elaborate network of communication outlets. This complex......

Identifying your niche – or ‘unique selling point’, in marketing-speak – is an important first step in planning your promotional activities. Thankfully it’s not something that you need to spend lots of money on and no special skills are needed. What is required is to spend a little time looking at your practice in as objective a way as possible......

Enhancing your marketing and promotional skills can vastly improve your confidence, job security and professional standing. Marketing is all about letting people know what you do and what makes your work valuable, and this has huge benefits...

There is a growing recognition of the need for university and college counselling services to market their department within their institutions. Ruth Clowes looks at the importance of promotion and how best to go about raising the profile of a service...