Marketing advice for counsellors
The British Association for Counselling and Psychotherapy is the UK’s professional association for therapists. As its Deputy Head of Communications, I helped its members get more clients by promoting their services effectively.
A wise investment
When someone chooses counselling as a profession it’s because they want to change people’s lives for the better. The business side of things often takes a back seat. Not to mention that investing in marketing isn’t easy when you’re just starting out and you’re struggling to break even.
But you can’t change lives if your potential clients don’t know you exist. You need to promote your work. And to do that, you need a powerful toolkit of straightforward skills, techniques and resources. That’s exactly what I created for BACP’s 50,000 members.
PR and marketing for beginners
I gave a series of training events at conferences across the UK. I stuffed these workshops with tried and tested tips, tricks and techniques. All aimed at increasing awareness and encouraging engagement from potential clients. I also hosted a tailored copywriting workshop for counsellors. Trainees left with a practical package of basic copywriting skills. It helped them improve their online profiles, advertisements and website copy.
I wrote a series of articles in BACP’s international journals to accompany the workshops. In them, I offered advice to counsellors on promoting their work, attracting new clients and working with the media. The content of the articles is an accurate reflection of the wider training scheme – you can read three of them below.
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