My words appear in print and on online platforms. You’ll find them in articles, blogs, fundraising campaigns, advertorials and award submissions. I write web copy and sales campaigns and I train marketing teams to write better copy. Below are a dozen hand-picked examples of past client work and ongoing projects.
A bespoke package of copywriting training helped this charity’s 550 employees get to grips with a new brand and tone of voice.
Detailed content collection and empathetic storytelling helped raise £205,000 in two months. Industry professionals got in touch to praise my copy.
Vibrant advertorials of Leicestershire and Rutland’s eateries boosted the reputation of the UK’s leading restaurant app and guide.
“Clients often say that they chose me on the basis of my website and professional profiles and I couldn’t have achieved that without Ruth’s help.”
An innovative award entry on faecal sludge management (yes – really). It won 1st prize at the international development industry’s top award event.
Think again. An editorial-style approach to annual reporting led to the creation of two vital marketing tools as well as showcasing a new tone of voice.
An award winning brand relaunch for a membership organisation. It encompassed tone of voice, writing guidance and a comprehensive training programme.
Keeping it live and local. Weekly art, culture and entertainment broadcasting for Leicestershire and Rutland’s most popular radio station.
Leicester never had it so good. A collective of passionate and determined creatives raised the bar for arts and entertainment reporting in the city.
This series of training events and articles helped small businesses promote their work, create a marketing plan and attract clients. All on a budget.
This uber-local community blog became a legend on its own doorstep. Proof that great copy can build a profile and influence behaviour.
Award-nominated Edinburgh Festival Fringe reviews. Nominated for the 1995 Allen Wright Award for Outstanding Arts Journalism.