Projects

Client stories from my copywriting portfolio

My words appear in print and on online platforms. You’ll find them in articles, blogs, fundraising campaigns, advertorials and award submissions. I write web copy and sales campaigns and I train marketing teams to write better copy. Below are a dozen hand-picked examples of past client work and ongoing projects.

A training room with a group of international colleagues on laptops.

550 employees. 1 voice.

In-house copywriting training | Practical Action | 2020

A bespoke package of copywriting training helped this charity’s 550 employees get to grips with a new brand and tone of voice.

The latest copy of the Food and Drink Guide for Leicestershire and Rutland.

Eat. Write. Repeat.

Advertorial copy | Food and Drink Guides | Ongoing

Vibrant advertorials of Leicestershire and Rutland’s eateries boosted the reputation of the UK’s leading restaurant app and guide.

A Bangladeshi waste pit emptier dressed in protective clothing with one foot up his truck.

Shit just got real

Award entry | Practical Action | March 2019

An innovative award entry on faecal sludge management (yes – really). It won 1st prize at the international development industry’s top award event.

The front cover of Practical Action's 2018-2019 annual report featuring a photo of a young Nepali woman sewing.

Think annual reports are dull?

Annual report | Practical Action | December 2018

Think again. An editorial-style approach to annual reporting led to the creation of two vital marketing tools as well as showcasing a new tone of voice.

An illustration of a group of people talking.

Rebranding? Better call a professional

Brand relaunch and training | BACP | January 2018

An award winning brand relaunch for a membership organisation. It encompassed tone of voice, writing guidance and a comprehensive training programme.

A pair of black Marshall headphones.

A-word with Auntie

Radio broadcasting | BBC Radio Leicester | Ongoing

Keeping it live and local. Weekly art, culture and entertainment broadcasting for Leicestershire and Rutland’s most popular radio station.

A copy of Great Central magazine with the band Frightened Rabbit on the cover.

Wake up and smell the newsprint

Food and Drink Editor | Great Central magazine | 2016 – 2018

Leicester never had it so good. A collective of passionate and determined creatives raised the bar for arts and entertainment reporting in the city.

The front cover of BACP's University and College Counselling Magazine.

Marketing on a shoestring

Marketing and copywriting training | BACP | 2015

This series of training events and articles helped small businesses promote their work, create a marketing plan and attract clients. All on a budget.

A barista doing something exciting with an infusion machine.

The power of blogging

Website content and blog posts | Clarendon Spark | 2014 - 2020

This uber-local community blog became a legend on its own doorstep. Proof that great copy can build a profile and influence behaviour.

A group of people enjoying a street performance in Edinburgh.

Five star review copy

Award-nominated theatre reviews | Edinburgh Guide | 2005

Award-nominated Edinburgh Festival Fringe reviews. Nominated for the 1995 Allen Wright Award for Outstanding Arts Journalism.

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