The Counselling Living Room is a private therapy practice in Hertfordshire. It’s run by Indira Chima, an experienced counsellor and speaker.
A collaborative process
During a couple of informal exploratory sessions, Indira talked to me about her philosophy and objectives. We identified her key messages and audiences and looked at the performance of different areas of her website. I then created fresh copy for The Counselling Living Room’s home, services and about pages as well as offering advice on page layout and navigation. I also overhauled the company’s LinkedIn profile to reflect its refreshed identity.
I struggled to convey the sense of how I worked as a counsellor in a way that was punchy and creative. Thanks to Ruth, I now have professional profiles and website copy that help me to stand out from the crowd and deliver my point of difference in a clear and succinct way. Clients often say that they chose me on the basis of my website and professional profiles and I couldn’t have achieved that without Ruth’s help.
Indira Chima, Owner, The Counselling Living Room
Brand values and SEO
The Counselling Living Room aspires to be professional, welcoming and solution-focused. My approach to rewriting the company’s copy was to highlight these brand values. Another important goal was to maximise the SEO potential of the content. This has made the business rank high in search engines for its location and keywords.