The secret to getting more counselling clients

Online copy | The Counselling Living Room | April 2019

“Clients often say that they chose me on the basis of my website and professional profiles and I couldn’t have achieved that without Ruth’s help.”

Counselling copy

The Counselling Living Room is a private therapy practice in Hertfordshire. It’s run by Indira Chima, an experienced counsellor and speaker.

Indira was looking to freshen up the copy on her website and social media profiles. It needed to be more reflective of her personal values and those of her very successful counselling business. She also needed new terms and conditions and a privacy policy that were compliant with the new data protection and GDPR laws.

An empty sofa in a cosy living room.
The Counselling Living Room needed copy that reflected the company’s brand values – straightforward, unthreatening and nurturing.

A collaborative process

During a couple of informal exploratory sessions, Indira talked to me about her philosophy and objectives. We identified her key messages and audiences and looked at the performance of different areas of her website.

I created fresh copy for The Counselling Living Room’s website as well as offering advice on page layout and navigation. I also overhauled the company’s LinkedIn profile to reflect its refreshed identity.

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I struggled to convey my work in a punchy and creative way. Thanks to Ruth, I now have professional profiles and website copy that help me to stand out from the crowd and deliver my point of difference in a clear and succinct way. Clients often say that they chose me on the basis of my website and professional profiles and I couldn’t have achieved that without Ruth’s help.

Indira Chima, Owner, The Counselling Living Room

Brand values and SEO

The Counselling Living Room aspires to be professional, welcoming and solution-focused. My approach to rewriting the company’s copy was to highlight these brand values.

Another important goal was to maximise the SEO potential of the content. This has made the business rank high in search engines for its location and keywords.

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