Training

Copywriting training for you or your staff

My training helps individuals and businesses communicate more clearly, dynamically and persuasively. The focus is on straightforward, practical techniques that get great results – fast. Each session is full of real-life examples and hands-on exercises that keep things relevant and engaging.

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This course had clear examples and Ruth walked through them masterfully. I highly recommend this course for anyone who needs to write anything!

Catherine D

Ruth presenting a training session in a boardroom. There's a presentation on the screen behind her called "Telling Stories".

Copywriting training for…

Managers

You’re in charge of a marketing team that needs to be brought up to a consistent level of copywriting skill.

Entrepreneurs

You’re a professional looking for a run-down of key techniques to improve your written communication.

Writers

You’re a beginner copywriter who needs an introductory course or an experienced writer looking for a refresher.

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Perfectly aimed at the target audience. Ruth ordered a wealth of editing strategies into an easy-to-follow process. She also introduced potentially unfamiliar concepts without being condescending. These are simple principles that I can keep in mind whenever I have to edit my more functional writing.

Maya A

4-part foundation course

Copywriting essentials


1. Crystal clear copy

Get your message across clearly and concisely by following simple ‘Plain English’ copywriting principles. Learn about key concepts, such as the active voice and first person perspective.

2. Persuasive writing

Use words to inspire engagement and sales. Focusing on benefits and crafting the perfect call to action are just two copywriting skills you’ll practice on your way to writing copy that gets results.

3. Tone of voice

Learn the importance of tone of voice and how to reflect your brand identity in your writing. Write with dynamism and personality with tried and tested copywriting techniques.

4. Storytelling

Tap into the power of stories to communicate your message in an emotive, memorable way. Learn how to use story arcs and narrative frameworks to bring your copywriting to life.

Team training

Virtual workshop


Practical full-day or half-day workshop tailored to your organisation’s goals. Delivered over Zoom, this interactive course takes you through the fundamentals of great copywriting with real-life examples, best practice tips and hands-on exercises.

Book training

Individual training

Online course


Modular, digital course – learn at your own pace, where and when you want with lifetime access. Hosted on Skillshare, this course breaks down the fundamentals of great copywriting into bite-sized classes. Individual support is just a click away.

Start learning

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Being a technical writer, copywriting is a world apart. It’s refreshing to enter a world of metaphors, similes and analogies, and I like how Ruth shows us how to break a lot of rules. I thoroughly recommend this course for anyone who wants to breathe some excitement and life into their writing.

Chris H

Some success stories

Selected training projects


A training room with a group of international colleagues on laptops.

550 employees. 1 voice.

In-house copywriting training | Practical Action | 2020

A bespoke package of copywriting training helped this charity’s 550 employees get to grips with a new brand and tone of voice.

An illustration of a group of people talking.

Rebranding? Better call a professional

Brand relaunch and training | BACP | January 2018

An award winning brand relaunch for a membership organisation. It encompassed tone of voice, writing guidance and a comprehensive training programme.

The front cover of BACP's University and College Counselling Magazine.

Marketing on a shoestring

Marketing and copywriting training | BACP | 2015

This series of training events and articles helped small businesses promote their work, create a marketing plan and attract clients. All on a budget.

Let's talk about your training needs

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