I’m a professionally trained freelance copywriter. I write clear, vibrant, persuasive text for companies and charities. You can find my work on websites, blogs and social media and in magazines, annual reports and brochures. I’m a member of ProCopywriters, the UK membership organisation for commercial writers.
You really write the most amazing appeals! I work in a charity and I know the challenges of writing effective copy. Practical Action elicits one-off donations from me more consistently than any of the other eight charities I support. Your copywriting really balances the positive message with the need for further support.
Practical Action supporter
Professional copywriting for…
Businesses and charities
You need an experienced, professional copywriter who can deliver great copy fast. Someone who can quickly grasp your organisation’s tone of voice and reflect its brand values. My successful track record of writing powerful copy for clients means you can relax in the knowledge that your project is in safe hands.
You’re looking for someone who can work as an extension of your existing team. You can count on me to fit right in and deliver the goods. I can pick up your project halfway through if you have a crisis, getting on with your existing staff and with the job at hand and meeting your deadlines. Your clients will never see the join.
I struggled to convey the sense of how I worked in a way that was punchy and creative. Thanks to Ruth, I now have professional profiles and website copy that help me to stand out from the crowd and deliver my point of difference in a clear and succinct way.
Indira Chima, Owner, The Counselling Living Room
Specialist writing services
Freelance copywriting services
Digital and SEO copywriting
Case study collection
Radio and TV scripts
Reviews and advertorials
Charities and not for profits
Food and drink
A brilliant read. This report marks a major step forward in articulating our work by ambition and impact, not by activity, which I think is a great achievement.
Paul Smith Lomas, Chief Executive, Practical Action
Some success stories
Selected copywriting projects
Detailed content collection and empathetic storytelling helped raise £205,000 in two months. I even had industry professionals praising my copy.
Vibrant advertorials of Leicestershire and Rutland’s eateries boosted the reputation of the UK’s leading restaurant app and guide.
“Clients often say that they chose me on the basis of my website and professional profiles and I couldn’t have achieved that without Ruth’s help.”